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FarmX Admin Web

Entitlements, verification decisions, moderation, remote configuration, campaigns and audit.

12 screens
MONITOR → DECIDE → MODERATE → CONFIGURE → COMMUNICATE → RECONCILE → AUDIT
1

Control & people

Operations dashboard, users, roles, entitlements, Admin RBAC

3 screens
1
ADM-DSH-001
Dashboard
FarmX AdminControl tower
Dashboard
Users & Roles
KYC
Verification
Mann Mithran
Listings
Requirements
Services
Live Map
Directory
Moderation
Support
Subscriptions
Ads
Notifications
Feature Flags
Analytics
Audit Log
Dashboard Erode pilot · last 24 hours
New announcementFilters AD
Active users
12,481+4.2%
Posts live
3,204+8.1%
Matches sent
18,927+11%
Connections made
1,842+6.4%
Closed opportunities
612−2.1%
Posts by direction & categoryRolling 7 days
Export
Mon
Tue
Wed
Thu
Fri
Sat
Sun
I HAVE · 1,842I NEED · 1,104Emergency · 258
Needs attention
31 verification cases overdueErode cluster · > 48h
14 reports awaiting moderation3 flagged as fake listing
2 Mann Mithrans below 85% on-timeFX-MM-131, FX-MM-108
Emergency posts +64% todayTomato glut around Chennimalai
9 KYC submissions pendingBusiness tier
2
ADM-USR-001
Users, roles & entitlements
FarmX AdminControl tower
Dashboard
Users & Roles
KYC
Verification
Mann Mithran
Listings
Requirements
Services
Live Map
Directory
Moderation
Support
Subscriptions
Ads
Notifications
Feature Flags
Analytics
Audit Log
Users & roles 12,481 accounts · one identity, many roles
Export CSVBulk action AD
All usersFarmersBuyersBusinessesBrokersProvidersMann Mithran Search users…
Accounts
UserRolesVerificationApp accessDistrictStatusActions
Ravi Kumar · FX-U-2211Farmer · Buyer✓ Identity ✓ Seller ✓ FarmConnectErodeActiveView · Suspend
Erode Agro Traders · FX-B-0912Business · Buyer✓ Identity Business pendingConnect · BusinessErodeActiveView · Suspend
Murugan S · FX-U-4471Broker · Provider✓ Identity ✓ Broker ✓ EquipmentConnect · Broker · ServicesErodeActiveView · Suspend
Senthil M · FX-MM-114Mann Mithran✓ Identity ✓ AuthorizedMann MithranErodeActiveView · Revoke
Kavitha R · FX-U-6620Farmer · Seller✓ IdentityConnectErodeActiveView · Suspend
Fast Agro Traders · FX-B-1188BusinessRevokedConnectSalemSuspendedView · Restore
Selvi Labour Team · FX-S-3390Provider✓ Identity ✓ ProviderConnect · ServicesErodeActiveView · Suspend
Role & entitlement editorRavi Kumar · FX-U-2211
ROLE PROFILES
Farmer
Buyer
Seller
Broker
Business
Provider
ENTITLEMENTS (BACKEND-ENFORCED)
Notification radius25 km (free tier)
Targeted spots per post3
Emergency posts / week2
RFQ creationLocked — Business only
Verified Directory listingEnabled
Extension pricing groupTN-pilot
1
ADM-RBAC-001
Admin roles & least privilege
FarmX AdminControl tower
Dashboard
Users & Roles
KYC
Verification
Mann Mithran
Listings
Requirements
Services
Live Map
Directory
Moderation
Support
Subscriptions
Ads
Notifications
Feature Flags
Analytics
Audit Log
Admin roles Role-based access control · least privilege · every sensitive action audited
Add adminAudit log AD
Admin accounts
24
With MFA
24
Sensitive actions (7d)
318
Failed authz attempts
2
Roles & permissionsEight Admin roles
Add admin
RoleMay doMay never doAccounts
Super AdminEverything, including role assignmentBypass audit2
OperationsUsers, listings, entitlements, configIssue refunds · change pricing5
VerificationCases, Level 3 decisions, badges, Mann MithranModeration · payments4
ModerationReports, content actions, suspensions, appealsVerification decisions · payments3
SupportSupport queue, case response, escalationSuspend accounts · issue badges5
FinancePayments, refunds, reconciliation, payoutsVerification · moderation2
CampaignCampaign creation, approval, broadcastUser data export · payments2
Content / LanguageTaxonomy, translations, templates, CMSUsers · payments · verification1
Sensitive actionsAlways audited, some dual-control
Issue or revoke a badge Audited
Suspend an account Audited
Refund a payment Dual control
Change pricing Dual control
Send a broadcast > 10k users Approver required
Export any user data Dual control + audit
Change a feature flag Audited
Approve an earning payout Dual control
MFA required for every Admin account. Least privilege by default — a role gets nothing it does not need.
2

Verification operations

Case queue, Level 3 decisions, Mann Mithran network, assignment rules

2 screens
1
ADM-VER-001
Verification queue
FarmX AdminControl tower
Dashboard
Users & Roles
KYC
Verification
Mann Mithran
Listings
Requirements
Services
Live Map
Directory
Moderation
Support
Subscriptions
Ads
Notifications
Feature Flags
Analytics
Audit Log
Verification 214 open cases · 31 overdue
Bulk assignRules AD
Open cases
214
Overdue > 48h
31+9
Awaiting admin
18
Badges issued (7d)
486+12%
Revoked (7d)
7
Case queueSorted by risk then age
AssignExport
CaseTypeSubjectLevelMann MithranAgeStatus
FX-VER-3402Business VerificationErode Agro TradersL3Senthil M4hEvidence submitted
FX-VER-3391Produce VerificationRavi Farms · turmeric 5tL2Senthil M1dCorrection required
FX-VER-3388Broker VerificationMurugan SL3Ilango R2dAwaiting admin
FX-VER-3377Equipment VerificationTN-33-AB-4471L2Senthil M2dApproved
FX-VER-3361Farm VerificationKavitha R · ChennimalaiL2Unassigned3dOverdue
FX-VER-3344Seller VerificationSelvam KL2Ilango R3dEscalated
FX-VER-3302Requirement VerificationChennai Hotel Co · 2tL2Devi P4dOverdue
Case FX-VER-3402Business · Level 3 · your decision
SubjectErode Agro Traders
Requested19 Aug, 11:04
Field partnerSenthil M (FX-MM-114)
Check-in21 Aug 14:02 · geo-confirmed
Evidence6 photos · 2 documents
RecommendationApprove
Premises
Signage
GST cert
"Genuine operating business. Warehouse approx 60 t. Signatory present, ID matched."
Approve · issue Business Verified
Correction Reject
2
ADM-MM-001
Mann Mithran management
FarmX AdminControl tower
Dashboard
Users & Roles
KYC
Verification
Mann Mithran
Listings
Requirements
Services
Live Map
Directory
Moderation
Support
Subscriptions
Ads
Notifications
Feature Flags
Analytics
Audit Log
Mann Mithran network 84 authorized field partners · 12 clusters
Authorize partnerCluster map AD
Authorized partners
84
Active today
61
Cases in field
129
Avg. on-time
93%−1.2%
Admin agreement
96%
Field partnersErode + Salem clusters
Add partnerAssign cases
PartnerClusterAuthorized forOpenOn-timeAgreementStatus
Senthil M · FX-MM-114Erode — PerunduraiSeller · Farm · Produce · Equipment496%97%Active
Ilango R · FX-MM-108Erode — GobiSeller · Farm · Business (evidence)782%94%Review
Devi P · FX-MM-131Salem — OmalurSeller · Produce978%91%Review
Kumaresan A · FX-MM-142Erode — BhavaniSeller · Farm · Service399%98%Active
Anitha S · FX-MM-155Salem — AtturSeller · Produce · Requirement594%96%Active
Vetri K · FX-MM-160Erode — ChennimalaiOnboarding assist only0——Training
Assignment rulesApplies to new cases
Max radius from partner15 km
Max open cases per partner8
Level 3 requiresAdmin decision
Auto-reassign after24h without accept
Geo check-in tolerance200 m
Evidence minimum4 photos
Field fee — Level 2₹40
Field fee — Level 3₹90
Save rules
3

Content, taxonomy & config

Moderation queue, feature flags, pricing, engine limits, master taxonomy

3 screens
1
ADM-MOD-001
Listings & moderation
FarmX AdminControl tower
Dashboard
Users & Roles
KYC
Verification
Mann Mithran
Listings
Requirements
Services
Live Map
Directory
Moderation
Support
Subscriptions
Ads
Notifications
Feature Flags
Analytics
Audit Log
Content & moderation 3,204 live posts · 14 reports open
Moderation rules AD
Live posts
3,204
Expiring < 2h
288
Open reports
14
Auto-flagged duplicates
46
Emergency active
58
Moderation queueUser reports and system flags
Bulk resolve
ItemTypeReasonReporterSignalStatus
Turmeric 50 t · ₹40/kg · CON-P-9110ProducePrice manipulation3 usersHighOpen
Fast Agro Traders · FX-B-1188AccountImpersonation2 usersHighSuspended
Tomato 200 kg · CON-P-9042ProduceDuplicate post ×4SystemMediumOpen
Emergency: onion · CON-P-8991EmergencyEmergency abuse — 5th this weekSystemMediumRate limited
Kumar S · FX-U-7712AccountSpam in chat4 usersMediumOpen
Labour team · 40 workersServiceMisleading capacity1 userLowReviewed
ActionsCON-P-9110 · turmeric 50 t
Verification recheck triggered. Quantity changed 5 t → 50 t after Produce Verified was issued.
Hide from discovery Removes from search, map, feed
Revoke Produce Verified Badge flagged, user notified
Require re-verification Creates a new L2 case
Warn user In-app + SMS in Tamil
Suspend account 7 / 30 days or permanent
Dismiss report No action, logged
2
ADM-CFG-001
Pricing, flags & remote config
FarmX AdminControl tower
Dashboard
Users & Roles
KYC
Verification
Mann Mithran
Listings
Requirements
Services
Live Map
Directory
Moderation
Support
Subscriptions
Ads
Notifications
Feature Flags
Analytics
Audit Log
Feature flags & configuration Pilot control · changes apply without a release
Publish configRollback AD
Feature flagsErode pilot · Connect
History
Farm RetailAll roles · Erode + Salem
ON
Targeted SpotsAll roles · max 3
ON
OffersAll roles
ON
Voice postsTamil only
ON
Saved searchesFree tier included
ON
FollowAll roles
ON
BiddingP1 — not released
OFF
Crowd CommerceOut of MVP scope
OFF
Contract workspaceOut of MVP scope
OFF
Ads & promotionsP1 · pilot advertisers only
OFF
Extension pricingRemotely configurable
+3 days ₹3
+7 days ₹5
+14 days ₹9
+30 days ₹15
Pay for time, not rank. Extension never changes match ranking.
PRICING GROUPS
TN-pilotErode, Salem
TN-standardRest of state
Intro-freeFirst 30 days per user
Geo & engine limitsApplies per tier
Free notification radius25 km
Paid notification radius50 km
Premium radius100 km
Targeted spots per post3
Emergency duration options2 / 4 / 6 / 12 / 24 h
Emergency posts per week2
Default post lifetime24 hours
Notification rate cap12 per user / day
Match minimum score55%
Partial-match threshold30% of quantity
Map cluster threshold8 pins
Location precision (public)Area level
2
ADM-TAX-001
Product, service & taxonomy master
FarmX AdminControl tower
Dashboard
Users & Roles
KYC
Verification
Mann Mithran
Listings
Requirements
Services
Live Map
Directory
Moderation
Support
Subscriptions
Ads
Notifications
Feature Flags
Analytics
Audit Log
Master taxonomy Category → subcategory → product → variety → unit · the spine of matching and search
Add productImport AD
Product master412 products · 1,180 varieties
Add
▾ Agriculture produce
▾ Vegetables
▾ Tomato
· Hybrid tomato kg
· Local tomato kg
· Cherry tomato kg
▾ Onion
▾ Brinjal
▾ Fruits
▾ Spices
▾ Turmeric
▾ Cereals & pulses
Other mastersAll Admin-managed
Service categories 13
Equipment categories 22
Verification types 12
Pricing units 13
Availability types 7
Units of measure 13
Outcome reasons 24
Support categories 8
Language mappingOne canonical product, many names
CANONICAL Tomato PROD-VEG-0142
தமிழ் தக்காளி
English Tomato
हिन्दी टमाटर
తెలుగు టమాటా
ಕನ್ನಡ ಟೊಮೆಟೊ
മലയാളം ടൊമാറ്റോ
Search, tags, notifications and saved searches all resolve through this map, so a Tamil search finds an English listing.
4

Campaigns, analytics & health

Campaign approval & kill switch, analytics, audit log, observability

4 screens
1
ADM-ADS-001
Ads & promotions
FarmX AdminControl tower
Dashboard
Users & Roles
KYC
Verification
Mann Mithran
Listings
Requirements
Services
Live Map
Directory
Moderation
Support
Subscriptions
Ads
Notifications
Feature Flags
Analytics
Audit Log
Ads & promotions Module 33 · P1 · sponsored label mandatory
New campaignAdvertisers AD
Active campaigns
6
Impressions (7d)
284k
Clicks (7d)
6,1122.1% CTR
Awaiting approval
3
Rejected (30d)
2
CampaignsReusing the Geo + Tag + Role + Tier targeting engine
New campaign
CampaignAdvertiserTargetingPlacementDatesStatus
Tractor festival offerMahindra dealerErode · Farmers · Tractor interest · TamilGeo feed, Search18–25 AugLive
Turmeric seed driveAgri input co.Erode + Salem · Farmers · TurmericFeed, Category page20–30 AugLive
Cold storage promoChithode ColdErode · Sellers, Brokers · 50 kmDirectory, Map15–31 AugLive
Crop insuranceInsurance partnerTamil Nadu · All farmersOpportunity inbox01–30 SepAwaiting approval
Drone spray serviceSkyAgriErode · Farmers · 25 kmServices discovery22–29 AugAwaiting approval
Loan offerNBFC partnerAll districts · All rolesFeed—Rejected
Inventory & guardrails
WHERE ADS MAY APPEAR
✓Home / Geo feed
✓Search results
✓Live map
✓Verified Directory
✓Services discovery
✓Opportunity inbox
✓Category pages
Hard separation Paid placement never enters organic HAVE ↔ NEED matching, ranking or match scores. Every unit carries a Sponsored label.
Frequency cap3 per user / day
Max feed density1 in 6 cards
ApprovalAdmin, before live
Emergency postsNo ads alongside
2
ADM-ANA-001
Analytics & audit log
FarmX AdminControl tower
Dashboard
Users & Roles
KYC
Verification
Mann Mithran
Listings
Requirements
Services
Live Map
Directory
Moderation
Support
Subscriptions
Ads
Notifications
Feature Flags
Analytics
Audit Log
Analytics & audit Golden journeys, engine health, immutable log
Export reportDate range AD
Five golden journeys — completion rateLast 7 days
1 · Farmer → Buyer68%
2 · Buyer → Farmer61%
3 · Service need → Provider74%
4 · Verification82%
5 · Farm Retail (search → NEED)44%
Engine healthPost → match → notification
Match latency 1.8 s
Notify latency 4.2 s
Dedup rate 11.4%
Expired-in-search 0
Wrong-geo reports 3
Notification opt-out 2.1%
Audit logImmutable · every admin action
WhenActorActionTarget
14:42admin.priyaApproved Business VerifiedFX-B-0912
14:31admin.priyaRevoked Produce VerifiedCON-P-9110
13:58systemRate-limited emergency postsFX-U-7712
13:20admin.karthikChanged +7d price ₹5 → ₹5pricing.TN-pilot
12:44admin.karthikEnabled Farm Retailflag · Salem
11:16admin.priyaSuspended account 30 daysFX-B-1188
10:52systemAuto-reassigned caseFX-VER-3361
10:04admin.divyaAuthorized field partnerFX-MM-160
09:38admin.divyaRejected ad campaignNBFC loan offer
09:02systemConfig publishedgeo.limits v41
3
ADM-CMP-001
Campaign approval & kill switch
FarmX AdminControl tower
Dashboard
Users & Roles
KYC
Verification
Mann Mithran
Listings
Requirements
Services
Live Map
Directory
Moderation
Support
Subscriptions
Ads
Notifications
Feature Flags
Analytics
Audit Log
Broadcast & campaigns Creator → approver → send · pause and stop are always available
New broadcastSuppression list AD
Awaiting approval
3
Sending now
1
Delivered (24h)
84,210
Suppressed
12,904
Complaints
4
Campaign queueUser campaigns and Admin broadcasts
CampaignTypeAudienceChannelCreatorStatus
Salem district launchAdminAll eligible · Salem · 42,110In-app + Pushadmin.divyaAwaiting approval
Turmeric available · 5 tUserRelevant buyers · Erode · 3,420In-app + WhatsAppFX-U-2211Sending
Verification reminderAdminExpiring badges · 1,204In-appadmin.priyaScheduled
Tomato · 120 kgUserLocal buyers · Perundurai · 880In-appFX-U-6620Completed
Maintenance noticeAdminAll users · 128,400Pushadmin.karthikAwaiting approval
Loan offerUserAll roles · state-wideIn-appFX-B-1188Rejected
Salem district launchAdmin broadcast · 42,110 recipients
TypePlatform announcement
ChannelsOfficial in-app + push
SegmentAll eligible · Salem district
LanguageTamil + English
DestinationDeep link → Salem feed
Test sendSent to 5 staff accounts
Estimated audience42,110
Approver required. Volume exceeds 10,000 recipients, so the creator cannot send this alone.
Approve & schedule
⏸ Pause 🛑 Stop
Pause and stop are available on every sending campaign, and both are audited.
4
ADM-OBS-001
Observability & system health
FarmX AdminControl tower
Dashboard
Users & Roles
KYC
Verification
Mann Mithran
Listings
Requirements
Services
Live Map
Directory
Moderation
Support
Subscriptions
Ads
Notifications
Feature Flags
Analytics
Audit Log
Observability Failure visibility during the pilot · security, backup and version control
ExportAlert rules AD
API error rate
0.14%
OTP failures (24h)
31
Payment failures
4
Notification failures
112
Matching failures
0
Monitored failure classesAlerting on each
Alerts
Class24h7dStatus
API errors1841,204Normal
OTP failures31288Normal
Payment failures422Watch
Notification / push failures112640Investigating
WhatsApp / campaign failures1894Watch
Media upload failures46310Normal
Matching failures02Normal
Background job failures311Normal
Critical service health——All green
Security baseline
✓Secure authentication & sessions
✓Backend authorization on every request
✓OTP abuse protection & rate limiting
✓Encryption in transit
✓Secure media access
✓Secrets management
✓Payment webhook verification
✓Admin MFA
✓Least privilege
✓Secure audit access
Backup & version control
Database backupNightly + PITR
Media backupReplicated
Restore tested02 Aug 2026
Minimum app version1.4.0
Mandatory update1.2.x and below
Maintenance modeOff